Serums & Essences
Madagascar Centella Hyalu-Cica First Ampoule 100ml
Madagascar Centella Tone Brightening Capsule Ampoule 30ml
Madagascar Centella Tone Brightening Capsule Ampoule 50ml
Madagascar Centella Tone Brightening Capsule Ampoule 100ml
Madagascar Centella Tea-Trica Relief Ampoule - 2 Size
Spot Cover Patch 22ea
Madagascar Centella Probio-cica Glow Sun Ampoule 50ml
Madagascar Centella Matrixyl 10 Boosting Shot Ampoule 30ml
Madagascar Centella Niacinamide 10 Boosting Shot Ampoule 30ml
Madagascar Centella Retinol 0.2 Boosting Shot Ampoule 30ml
Madagascar Centella Poremizing Fresh Ampoule 100ml
Perilla Whitening Serum 50ml
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Korean Serums — Targeted Actives, K-Beauty Style
Serums are where Korean Skincare gets specific: concentrated actives that treat one concern brilliantly instead of many concerns poorly. Whether it's dark spots, dehydration or texture, there's a Korean serum built exactly for it.
How to Choose a Korean Serum
Pick by concern, not by hype: dark spots — niacinamide + tranexamic acid; dehydration — hyaluronic acid; dullness — rice extract + arbutin; redness and breakouts — centella. One serum per routine; rotate morning/night if you need two.
Our Top 3 Korean Serums
1. Anua Niacinamide 10% + TXA 4% — the strongest spot-fader in K-beauty.
2. Beauty of Joseon Glow Deep Serum — gentle brightening for beginners.
3. Torriden DIVE-IN Hyaluronic Serum — deep hydration, zero stickiness.
When do I apply serum? After toner and essence, before moisturizer — on slightly damp skin for better absorption. See our Korean Skincare routine guide.