Serums & Essences
Heartleaf 77% B3 Zinc Soothing Serum 30ml
![[Anua] AZELAIC HYALURON SOOTHING SERUM 30ML](http://www.korean-skincare-store.com/cdn/shop/files/1747633671651_90cccfb045a24a46aaafcaff8e44258c.png?v=1787223905&width=1100)
AZELAIC HYALURON SOOTHING SERUM 30ML
![[Skin1004] Madagascar Centella Ampoule Foam 20ml](http://www.korean-skincare-store.com/cdn/shop/files/1753255476884_164cc15d890949b699a93abc182715ba_50ca2686-5c3b-4f0a-925e-307a101c5e20.png?v=1779498648&width=1100)
Madagascar Centella Ampoule Foam 20ml
![[Skin1004] Madagascar Centella Ampoule Foam 125ml](http://www.korean-skincare-store.com/cdn/shop/files/1753255420191_1060f8c935ed4598b296362da11a8e8d_36f1c584-2246-42f6-88b2-ad430ebf56b9.png?v=1779498633&width=1100)
Madagascar Centella Ampoule Foam 125ml
![[Skin1004] Madagascar Centella Poremizing Fresh Ampoule 50ml](http://www.korean-skincare-store.com/cdn/shop/files/1753252144802_4287262ccfa24ee8b355cfa610e095ab_bbcb15f3-4760-4d43-b029-472f8b15e048.png?v=1779498564&width=1100)
Madagascar Centella Poremizing Fresh Ampoule 50ml
![[Skin1004] Madagascar Centella Poremizing Fresh Ampoule 30ml](http://www.korean-skincare-store.com/cdn/shop/files/1753252175362_737d54acaa2941eb83e234db69bd485a_6df0a2d3-b6c8-4070-9479-e6513f50b71b.png?v=1779498547&width=1100)
Madagascar Centella Poremizing Fresh Ampoule 30ml
![[Skin1004] Madagascar Centella Probio-Cica Intensive Ampoule 95ml](http://www.korean-skincare-store.com/cdn/shop/files/1753253071459_d780f5410b2e46829eefcf1d3c47ca3f_4509904e-4cf9-485e-9f2d-d42358fd815b.png?v=1779498293&width=1100)
Madagascar Centella Probio-Cica Intensive Ampoule 95ml
![[Skin1004] Madagascar Centella Probio-Cica Intensive Ampoule 30ml](http://www.korean-skincare-store.com/cdn/shop/files/1753253085269_fbc0aba15f8a429997adbb80fc6d9189_019380fe-f174-4221-8053-97a29b97185e.png?v=1779498263&width=1100)
Madagascar Centella Probio-Cica Intensive Ampoule 30ml
![[Skin1004] Madagascar Centella Hyalu-Cica Blue Serum 30ml](http://www.korean-skincare-store.com/cdn/shop/files/1753253593246_246fecc22d4e46ad8287cfa4dd8db8b3_331431dd-99b1-4a75-adc2-9b1199c8becc.png?v=1779497995&width=1100)
Madagascar Centella Hyalu-Cica Blue Serum 30ml
![[Skin1004] Madagascar Centella Hyalu-Cica First Ampoule 50ml](http://www.korean-skincare-store.com/cdn/shop/files/1753255012460_f8259c8f45454bf6875c636f3822ca5f_a154332c-4bc4-49fd-a238-e66e498d1b87.png?v=1779497936&width=1100)
Madagascar Centella Hyalu-Cica First Ampoule 50ml
![[Skin1004] Madagascar Centella Tea-Trica Relief Ampoule 30ml](http://www.korean-skincare-store.com/cdn/shop/files/1753254871772_f11fbcec7b444e1d9314dc444092f25e_6b110228-4d40-4153-bedc-0dc4eb6b1ba7.png?v=1779497424&width=1100)
Madagascar Centella Tea-Trica Relief Ampoule 30ml
![[Skin1004] Madagascar Centella Tea-Trica Relief Ampoule 100ml](http://www.korean-skincare-store.com/cdn/shop/files/1753254897465_8fc1f3f8e5ef467ab0e1103092af4bb2_e1878330-c0a2-4ca8-a04d-5e7e1ab2ce41.png?v=1779497403&width=1100)
Madagascar Centella Tea-Trica Relief Ampoule 100ml
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Korean Serums — Targeted Actives, K-Beauty Style
Serums are where Korean Skincare gets specific: concentrated actives that treat one concern brilliantly instead of many concerns poorly. Whether it's dark spots, dehydration or texture, there's a Korean serum built exactly for it.
How to Choose a Korean Serum
Pick by concern, not by hype: dark spots — niacinamide + tranexamic acid; dehydration — hyaluronic acid; dullness — rice extract + arbutin; redness and breakouts — centella. One serum per routine; rotate morning/night if you need two.
Our Top 3 Korean Serums
1. Anua Niacinamide 10% + TXA 4% — the strongest spot-fader in K-beauty.
2. Beauty of Joseon Glow Deep Serum — gentle brightening for beginners.
3. Torriden DIVE-IN Hyaluronic Serum — deep hydration, zero stickiness.
When do I apply serum? After toner and essence, before moisturizer — on slightly damp skin for better absorption. See our Korean Skincare routine guide.
