Anua
Collagen Retinol Refining Gua Sha Cream 80ml
![[Anua] Birch 70 Moisture Boosting Cream 50ml](http://www.korean-skincare-store.com/cdn/shop/files/1747633607395_9fbafa40f158409f832c8ef4396576a9.png?v=1775263267&width=1100)
Birch 70 Moisture Boosting Cream 50ml
Vitamin C Niacin Tone Up Blemish Pad 60ea
[ANUA]Retinol 0.1 Caffeine Revitalizing Eye Cream 30g
Zero-cast Moisturizing Finish Sunscreen 50ml
Hyaluronic Acid Moisturizing Cleansing Foam 150ml
3 Ceramide Panthenol Moisture Barrier Cream 100ml
PDRN Hyaluronic Capsule 100 Serum Mask 23ml*10ea
PDRN 100 Hyaluronic Acid Booster Toner 250ml
HEARTLEAF CENTELLA RED SPOT CREAM 30g
Heartleaf 77% B3 Zinc Soothing Serum 30ml
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Anua — Korea's Soothing Skincare Phenomenon
Anua turned one humble Korean herb — heartleaf (Houttuynia cordata) — into the most searched skincare brand of the K-beauty era. Founded on the idea that irritated, stressed skin needs calming before anything else, Anua formulates gentle, low-irritant products that deliver visible results for sensitive, oily and combination skin alike.
Anua Bestsellers
Heartleaf 77% Soothing Toner — the global icon. 77% heartleaf extract calms redness and preps skin for everything that follows.
Niacinamide 10% + TXA 4% Serum — Korea's strongest spot-fading duo for dark spots and post-acne marks.
Heartleaf Pore Control Cleansing Oil — the viral first cleanser that melts sunscreen and blackheads without stripping.
Frequently Asked Questions
Is Anua good for sensitive skin? Yes — calming heartleaf is the core of nearly every Anua formula, making the brand a first choice for reactive and redness-prone skin.
Which Anua product should I start with? The Heartleaf 77% Soothing Toner. It works for virtually every skin type and pairs with any routine — see our Korean Skincare routine guide for where it fits.
Is Anua authentic here? All Anua products in our store are 100% authentic and sourced directly from Korea.
Anua Korean Skincare — What Makes This Brand Different
Anua Korean Skincare was founded on a straightforward belief: effective ingredients, clean formulas, and no unnecessary extras. Built on the principles of the Korean Skincare Routine — layering gentle, targeted actives to support long-term skin health — Anua has grown into one of the most trusted Korean Skincare Brands worldwide. Those searching for koreanskincare products that actually deliver will find Anua among the most consistently recommended by dermatologists and K-beauty enthusiasts alike.
Heartleaf — The Hero Ingredient
At the heart of Anua Korean Skincare is heartleaf (Houttuynia cordata), a traditional Korean botanical prized for its calming, anti-inflammatory properties. Whether your skin is reactive, prone to breakouts, or simply overproducing oil, heartleaf soothes without stripping. The Anua Heartleaf line — including the iconic 77% Heartleaf Soothing Toner — is one of the best-selling Korean Skincare Products in our range for a reason.
Birch Water & Clean Formulation
Beyond heartleaf, Anua Korean Skincare harnesses the lightweight hydration of birch water and birch extract — ingredients that deliver moisture without heaviness, making them ideal for oily, combination, or sensitive skin. All formulas are free from parabens, mineral oil, and unnecessary fragrance. This is Best Korean Skincare in its most honest form: ingredients you can trust, results you can see.
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