ANUA has become one of K-beauty's most talked-about brands — and for good reason. Founded on the power of heartleaf (Houttuynia cordata), a traditional Korean herb with exceptional soothing and anti-inflammatory properties, ANUA products deliver visible results for sensitive, acne-prone, and reactive skin.
Why Everyone is Obsessed with ANUA Heartleaf
Heartleaf extract has been used in Korean herbal medicine for centuries. In skincare, it acts as a powerful calmer — reducing redness, minimising pores, and balancing oily skin without stripping the moisture barrier. ANUA harnesses this ingredient at 70–80% concentration, making it one of the most potent calming lines on the market.
Top 5 ANUA Products to Try Now
1. ANUA Heartleaf 77% Clear Pad
These pre-soaked pads combine BHA exfoliation with heartleaf to simultaneously clear pores and soothe irritation. Swipe one over clean skin 3–4x per week. A game-changer for congested or breakout-prone skin.
2. ANUA Heartleaf 70% Intense Calming Cream
Rich yet non-heavy, this moisturiser is loaded with 70% heartleaf. It reduces redness and fortifies the skin barrier — ideal for post-treatment recovery or daily sensitive skin use.
3. ANUA Peach 70% Niacinamide Serum
Peach extract and 10% niacinamide target dark spots, large pores, and uneven tone in one lightweight formula. One of ANUA's global bestsellers.
4. ANUA Heartleaf 77% Soothing Toner
A toner that doubles as a hydrating treatment. Pat it generously after cleansing for instant plumping, or layer multiple times using the 7-skin method.
5. ANUA Heartleaf 80% Moisture Soothing Ampoule
The most concentrated ANUA heartleaf product. This ampoule delivers intense hydration and barrier repair in a few drops — perfect for winter or post-retinol nights.
Who is ANUA Best For?
- Sensitive and reactive skin types
- Oily and acne-prone skin
- Anyone dealing with redness, visible pores, or post-breakout marks
- K-beauty beginners wanting effective, straightforward products
